Shift to the 12th dimension.
Together with director Matthias Zentner, I envisioned a ride through the 12th dimension with Ferrari’s all new and most powerful model yet: The 812 Superfast breaks all boundaries and transcends the limits of space and time in this 133sec commercial.
To make the shift to the 12th dimension, Ferrari wanted us to enter unseen territory. A reality drastically different from the one we know – I took the challenge to heart and let my mind roam free in space and time.
Obviously, our wild dreams from the concept stage had to be adapted to production reality when the time came. I did a lot of styleframes, depicting visuals that might be feasible combining live-action and CG.
The final delivery was a 133s commercial for web use.