4 seasons in 45 seconds.
Times are changing in this commercial for Gloria Jeans, and they are changing fast! I was able to provide inspiration and guidance to the dance through the seasons with illustrations and FX layouts.
How do you move seamlessly through the seasons, making it look both appealing and realistic? I changed into a fashion design drawing style and used my new vantage point to draw inspiration.
Most important for the production was to plan the change of seasons. The film was shot on studio lot and for that matter, it was crucial to know how to make the weather transition in an attractive way.
The 45sec TVC was aired in Russia.