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GLORIA JEANS



4 seasons in 45 seconds.

Times are changing in this commercial for Gloria Jeans, and they are changing fast! I was able to provide inspiration and guidance to the dance through the seasons with illustrations and FX layouts.

Concept

How do you move seamlessly through the seasons, making it look both appealing and realistic? I changed into a fashion design drawing style and used my new vantage point to draw inspiration.

Styleframes

Most important for the production was to plan the change of seasons. The film was shot on studio lot and for that matter, it was crucial to know how to make the weather transition in an attractive way.

Film Stills

The 45sec TVC was aired in Russia.

FOR Velvet CLIENT Gloria Jeans DIRECTOR Matthias Zentner AGENCY Milk Moscow PRODUCTION Bazelevs Moscow

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© 2022 Korbinian Christoph Vogel | Angerring 23 | 92421 Schwandorf | info@korbinianvogel.com | Impressum

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