Bollywood star Ayan Devgan uses the mythical powers of Vimal Pan Masala to unite with his beloved one in this Indian commercial. I conceptualized the enthralling visuals of the kesar bridge and supported the production with digital matte paintings.

Heartpiece of the film is a bridge out of Kesar powder. I started out with different ideas on how to approach the stunning visual, from magnificent bridges in intense red to abstract flowing forms, almost in a motion graphics kind of style.

In the end, we decided for something organic and free floating, yet resembling the shapes of an actual bridge from the country of a thousand spices.

Velvet delivered a 90sec TVC.