Let there be light.
Creative network United Senses did a fantastic job in rebranding the Greek TV channel Cosmote. For the post production company Ignyte, which realized the stylish idents, I provided visual guidance.
United Senses’ rebranding concept played with the idea of color coded light, which opened up a universe of possibilities. The agency proposed shot ideas and together with the talented artists at Ignyte, we developed them into full broadcast quality films.
I hopped on board right at the beginning, contributing ideas and styleframes for previz, and stayed until the end, giving direction and fine-tuning the look of the idents in post-production.
The main channel and its three sub channels called for a total of 30 idents.