Light. Elegant. Agile.
Great power, luxury and technological sophistication are visually molded into the new Ford Mondeo in this futuristic film. I designed the robot cheetah and large parts of the set.
The highlight of the film is the reveal of a mechanic cheetah, running in a futuristic wheel, symbolizing the speed and agility of the new Ford Mondeo.
I designed the set, the wheel and the cheetah of course, and supported the production with artistic direction.
At velvet, we created a 50s commercial and a small print campaign that advertised the spot with billboards all over China.